We're proud to announce that orderBilly, one of Belgium's fastest-growing foodtech companies, has partnered with Cashfeed to fully automate their supplier invoice processing. While orderBilly helps thousands of hospitality businesses digitize their ordering, Cashfeed automates their own back-office processes.

About orderBilly

OrderBilly is a Ghent-based foodtech scale-up that delivers powerful digital ordering and payment solutions to the hospitality sector. With their QR-based ordering systems, kiosks, and staff apps, they help ambitious hospitality businesses serve customers better — from the first round to the last bite.

Founded in 2020, the company has grown to become Belgium's market leader with over 1000 locations using the platform. Today, orderBilly processes more than €95 million in transactions annually and is experiencing explosive growth through organic expansion and strategic acquisitions.

With ambitious expansion plans to France, the UK, and the rest of Europe, orderBilly is investing not only in expansion and product innovation, but also in professionalizing their own business operations.

The challenge

As a fast-growing tech company helping hospitality businesses work more efficiently, orderBilly faced typical scale-up challenges in their own administration:

• Explosive growth and increasing invoice volumes

With the acquisitions of Smartendr and Sayl Resto, plus organic growth of their customer base, the number of supplier invoices increased exponentially. What was once manageable became an administrative challenge consuming valuable time.

• Diverse Suppliers and Invoice Formats

From software licenses to hardware suppliers, from marketing agencies to legal service providers — each type of supplier has their own invoicing habits. Some send PEPPOL, other (foreign) suppliers PDF via email, and still others upload to portals.

• Focus on Core Business

OrderBilly's mission is to help hospitality entrepreneurs perform better. Time spent on manual invoice processing is time not spent on strategic decisions, partnerships, or their rapid international growth.

• PEPPOL Compliance for 2026

In accordance to the Belgian law, orderBilly needed to prepare for mandatory B2B e-invoicing starting in 2026. As a tech company, they not only wanted to be compliant, but also set an example for their customers.

• Post-Acquisition Integration

With multiple acquisitions come administrative complexity. OrderBilly needed a solution that could seamlessly handle invoice processing across all acquired entities without adding overhead.

Accounting on autopilot

Cashfeed puts orderBilly's complete supplier invoice processing on autopilot, allowing their team to focus on what they do best: helping hospitality entrepreneurs grow.

1. Automatic Invoice Collection from All Sources

Cashfeed automatically collects all supplier invoices, regardless of where they come from:

• E-invoices – Received directly via Cashfeed's PEPPOL Access Point

• Email invoices – Automatically extracted from inboxes

• Supplier portals – Retrieved from specific platforms

• Manual and WhatsApp uploads – For receipts and physical mail

All invoices come together in one clear inbox, ready for processing.

2. Smart approval flow

OrderBilly maintains full control with a smart approval flow:

• Automatic routing – Invoices go to the right entity

• Multi-channel approval – Approve via email, their Slack or directly within the platform

• Complete audit trail – Transparency about who approved what and when

3. Automated bookings

For each invoice and even each invoice line, Cashfeed's AI automatically:

• Determines expense type and cost center – From cloud costs to marketing expenses

• Assigns VAT codes – Correct tax treatment for all transactions

• Selects general ledger accounts – Precise allocation based on historical patterns

4. Seamless Integration with Exact Online

Once invoices are approved:

• Automatic bookings – Directly exported to Exact Online

• One-click payments – Pay with one click via Cashfeed’s smart bank connection

• Reporting – Insights per cost center and better input for other reporting tools

Measurable results

The partnership between orderBilly and Cashfeed delivers concrete benefits for a scale-up in growth:

• Minimal Manual Intervention

What previously required manual classification, entry, and verification now happens automatically. The finance team can concentrate on cash management, budgeting, and strategic partner management.

• Faster Processing Time

Supplier invoices that could previously sit in an inbox for days are now processed within hours. This not only improves cash flow forecasting but also relationships with strategic partners.

• Scalability for Growth

Whether orderBilly processes 50 or 500 invoices per month — the Cashfeed platform scales effortlessly. During new acquisitions, administration can be seamlessly integrated without extra overhead.

• PEPPOL-Compliant for 2026

OrderBilly is already fully prepared for mandatory e-invoicing starting in 2026. They're not only compliant but also optimally positioned to benefit from the advantages.

Looking Forward

This partnership illustrates how forward-thinking tech companies embrace the same innovation they offer to their customers.

"At orderBilly, we help thousands of hospitality entrepreneurs work more efficiently through digitization. It's essential that we apply the same principles to our own processes," says Lore D'Hooghe. "Cashfeed enables us to automate our back-office operations while we continue focusing on our core business: helping hospitality entrepreneurs succeed."

Robbrecht Delrue, co-founder of Smartendr (now part of orderBilly), adds: "The price war we were fighting against each other in Belgium is over. Our focus is now on the international market. Having our administration automated allows us to concentrate on that expansion rather than on non-core tasks like processing invoices."

As orderBilly continues to grow — both in Belgium and internationally through their expansion plans to the Netherlands, France, and the UK — Cashfeed ensures their financial processes remain scalable, efficient, and future-proof.

For tech companies experiencing rapid growth, automating your own administration is no longer a luxury but a necessity. OrderBilly demonstrates that as an innovative company, you must also innovate your own processes.

About Cashfeed

Cashfeed is a Belgian SaaS solution that delivers AI-powered invoice automation to growing companies using Exact Online. We provide end-to-end automation including OCR, digital approval workflows, one-click payments, automatic posting, and full PEPPOL compliance — strategically positioned ahead of Belgium's mandatory B2B e-invoicing requirements starting in 2026.

Based in Ghent, Belgium | cashfeed.com

About orderBilly

OrderBilly is a Belgian foodtech scale-up that delivers digital ordering and payment solutions to the hospitality sector. With QR codes, apps, and kiosk software, they help hospitality businesses work more efficiently and generate more revenue. orderBilly processed more than €95 million in transactions in 2024 and is Belgium's market leader with ambitious European expansion plans. The company has consolidated the Belgian market by merging five companies and acquiring competitors like Smartendr and Sayl Resto, achieving approximately 95% market share.

Based in Ghent, Belgium | meet.orderbilly.com