We're excited to announce our collaboration with AlliA Group, one of the Benelux leading independent insurance brokers, to revolutionize their invoice processing and financial administration through full accounting automation.

About AlliA Group

AlliA Insurance Brokers is a major player in the Belgian and Luxembourgish insurance brokerage market, with over €550 million in premium sales and a team of more than 300 professionals across multiple offices. As the second-largest independent insurance broker in Belgium, AlliA serves businesses, managers, and freelancers with tailored insurance solutions both nationally and internationally.

The challenge

Like many growing insurance brokerage firms with multiple locations, AlliA Group processes thousands of invoices annually across their operations. Each invoice required manual intervention to:

• Assign general ledger accounts per invoice line

• Determine VAT codes

• Allocate costs to the correct branch office (business unit)

This manual processing created bottlenecks, introduced errors, and consumed valuable time that could be better spent on core business activities.

Turning accounting on autopilot

Cashfeed puts AlliA Group's accounting on complete autopilot. Our AI automatically handles the entire invoice processing workflow:

1. Intelligent line-level processing

For each line item on every invoice, Cashfeed automatically determines:

• VAT code classification - Ensuring tax compliance across all transactions

• General ledger accounts - Accurate booking to the correct accounts

• Cost center allocation - Routing expenses to the appropriate department

• Branch assignment - Distributing costs across AlliA's multiple office locations

2. Smart approval flow

Invoices are now approved through an intelligent approval workflow integrated directly into AlliA's current tool stack. Our AI automatically identifies the appropriate approver for each invoice, ensuring invoices reach the right decision-maker without manual routing. Approvers can review and approve invoices within the tools they already use daily—whether that's email, Slack, Teams, or their preferred communication platform.

3. End-to-end automation

Our AI-native platform automatically:

• Retrieves and classifies invoices from all sources (email, PEPPOL, Slack, Teams, WhatsApp, supplier portals)

• Routes invoices through the smart approval flow

• Generates complete accounting entries ready for their accounting tool

• Integrates seamlessly with AlliA's existing Brokerstar and Exact Online systems

Measurable results

The collaboration with AlliA Group delivers significant, quantifiable benefits:

• Minimal to zero manual intervention

Invoice processing now requires little to no manual handling, freeing finance teams from repetitive data entry and classification tasks.

• Dramatic error reduction

Automated processing eliminates human errors in accounting entries, ensuring data accuracy and reducing time spent on corrections and reconciliations.

• Detailed branch-level reporting

Cashfeed provides comprehensive reporting per branch office (business unit), giving AlliA Group clear visibility into costs and performance across their entire network.

• Efficiency gains of 1 to 1.5 FTE

By eliminating manual invoice processing tasks, AlliA Group saves the equivalent of one to one-and-a-half full-time employees—time that can be redirected to higher-value activities.

Built for the future

With Belgium's mandatory PEPPOL e-invoicing requirement from 2026 onwards, Cashfeed positioned AlliA Group ahead of compliance deadlines while delivering immediate efficiency gains. Even after making them PEPPOL ready, many invoices—especially international ones and receipts—still arrive through other channels. Cashfeed ensures complete coverage regardless of the source.

The platform is purpose-built for companies like AlliA that need to automate financial administration without adding complexity. Unlike competitors who bolt AI onto existing products, Cashfeed is AI-native from the ground up, delivering superior automation and a superior user experience.

Looking ahead

This collaboration demonstrates how forward-thinking insurance brokers are leveraging AI to streamline back-office operations, allowing their teams to focus on what matters most: serving clients and growing their business.

As AlliA Group continues to expand through organic growth and strategic acquisitions, Cashfeed's scalable automation platform ensures their accounting processes remain efficient and accurate—no matter how large the organization grows.

About Cashfeed

Cashfeed is an AI-powered invoice automation platform serving Belgian SMEs using Exact Online accounting software. With over 1,000 Belgian finance teams processing 3.5+ million invoices annually, Cashfeed helps businesses automate their invoice approval workflows and booking processes, while complying with Belgium's 2026 PEPPOL e-invoicing mandate.