We're excited to announce our collaboration with Allia Group, one of the Benelux leading independent insurance brokers, to revolutionize their invoice processing and financial administration through full accounting automation.
About Allia Group
Allia Insurance Brokers is a major player in the Belgian and Luxembourgish insurance brokerage market, with over €550 million in premium sales and a team of more than 300 professionals across multiple offices. As the second-largest independent insurance broker in Belgium, Allia serves businesses, managers, and freelancers with tailored insurance solutions both nationally and internationally.
The challenge
Like many growing insurance brokerage firms with multiple locations, Allia Group processes thousands of invoices annually across their operations. Each invoice required manual intervention to:
Assign general ledger accounts per invoice line
Determine VAT codes
Allocate costs to the correct branch office (business unit)
This manual processing created bottlenecks, introduced errors, and consumed valuable time that could be better spent on core business activities.
Turning accounting on autopilot
Cashfeed puts Allia Group's accounting on complete autopilot. Our AI automatically handles the entire invoice processing workflow:
Intelligent line-level processing
For each line item on every invoice, Cashfeed automatically determines:
VAT code classification - Ensuring tax compliance across all transactions
General ledger accounts - Accurate booking to the correct accounts
Cost center allocation - Routing expenses to the appropriate department
Branch assignment - Distributing costs across Allia's multiple office locations
Smart approval flow
Invoices are now approved through an intelligent approval workflow integrated directly into Allia's current tool stack. Our AI automatically identifies the appropriate approver for each invoice, ensuring invoices reach the right decision-maker without manual routing. Approvers can review and approve invoices within the tools they already use daily—whether that's email, Slack, Teams, or their preferred communication platform.
End-to-end automation
Our AI-native platform automatically:
Retrieves and classifies invoices from all sources (email, PEPPOL, Slack, Teams, WhatsApp, supplier portals)
Routes invoices through the smart approval flow
Generates complete accounting entries ready for their accounting tool
Integrates seamlessly with Allia's existing Brokerstar and Exact Online systems
Measurable results
The collaboration with Allia Group delivers significant, quantifiable benefits:
Minimal to zero manual intervention
Invoice processing now requires little to no manual handling, freeing finance teams from repetitive data entry and classification tasks.
Dramatic error reduction
Automated processing eliminates human errors in accounting entries, ensuring data accuracy and reducing time spent on corrections and reconciliations.
Detailed branch-level reporting
Cashfeed provides comprehensive reporting per branch office (business unit), giving Allia Group clear visibility into costs and performance across their entire network.
Efficiency gains of 1 to 1.5 FTE
By eliminating manual invoice processing tasks, Allia Group saves the equivalent of one to one-and-a-half full-time employees—time that can be redirected to higher-value activities.
Built for the future
With Belgium's mandatory PEPPOL e-invoicing requirement from 2026 onwards, Cashfeed positioned Allia Group ahead of compliance deadlines while delivering immediate efficiency gains. Even after making them PEPPOL ready, many invoices—especially international ones and receipts—still arrive through other channels. Cashfeed ensures complete coverage regardless of the source.
The platform is purpose-built for companies like Allia that need to automate financial administration without adding complexity. Unlike competitors who bolt AI onto existing products, Cashfeed is AI-native from the ground up, delivering superior automation and a superior user experience.
Looking ahead
This collaboration demonstrates how forward-thinking insurance brokers are leveraging AI to streamline back-office operations, allowing their teams to focus on what matters most: serving clients and growing their business.
As Allia Group continues to expand through organic growth and strategic acquisitions, Cashfeed's scalable automation platform ensures their accounting processes remain efficient and accurate—no matter how large the organization grows.
About Cashfeed
Cashfeed is an AI-powered invoice automation platform serving Belgian SMEs using Exact Online accounting software. With over 1,000 Belgian finance teams processing 3.5+ million invoices annually, Cashfeed helps businesses automate their invoice approval workflows and booking processes, while complying with Belgium's 2026 PEPPOL e-invoicing mandate.
Automate your invoices and save time.
Use Cashfeed for e-invoicing, cut manual tasks, and accelerate payments.
